Tony Morris

Tony Morris

The Sales Doctor

Tony is a sales expert and motivational speaker, whose high-energy message leads individuals and organisations to incredible success. Tony delivers keynotes in his unique, energetic style at events all over the Globe. To date he has helped organisation such as The Luxiottica Group, Viridor, David Philips and Fairview New Homes to name a few.

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Having been in sales from the age of 18, Tony Morris knows sales as well as he knows life and more importantly, he knows what it takes to lead a successful business. Tony can translate his hands-on experience into a coherent, compelling and exciting philosophy, which has made him an inspiring speaker and a powerful sales trainer.

Tony’s presentations are interactive, motivating, fast-moving, informative and entertaining. He presents his ideas with a rare combination of fact, insight and practical advice that delegates can apply immediately for improved results.

Tony offers insights on persuasion and influence, perseverance, handling rejection, tenacity and negotiations. His specialist subjects include how to make the perfect sales call, which sees him make live calls on stage to demonstrate how to create additional revenue streams for your business. Tony shows audiences what the top 1% of sales professionals worldwide do differently to become overachievers, having worked with 15,000 of them.

Tony is the author of five sales books including: ‘Coffee’s for Closers’, ‘Dear Sales Doctor’, ‘The Perfect Sales Meeting’. Each have achieved four and five star book reviews across numerous business magazines and journals.

He also pens a weekly column called ‘Dear Sales Doctor’ where sales people pose their most challenging sales questions to him. This has appeared in numerous publications including the London Evening Standard, Manchester Evening News and Sales Initiative Magazine.

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Employee Engagement

“Tony ran a fantastic session around ‘Making the Perfect Sales Call’ at this week’s ISMM Members Seminar. His delivery was first class and his engaging personality ensured the whole room took away invaluable techniques to help drive sales back in their respective organisations. I would thoroughly recommend Tony for his in-depth knowledge of Sales and Sales Coaching conveyed via his crystal clear practical approach. Alongside this Tony is a true professional passionate about his trade and is a pleasure to work with.”

Dave Millichap, Corporate Account Director, Institute of Sales & Marketing Management (ISMM)


“The drive, passion and experience which Tony expresses with his members of staff and shares with clients is like a breath of fresh air, and very catching. Tony believes in what he does and offers, and this is what makes him a trustworthy and very reliable person to work with and for. He always makes time to listen to ideas and always sees it from the other person’s point of view which is a God send with clients and staff alike. I would recommend Tony’s services to anyone who is looking to improve the skills of their sales force and sales figures.”

Gerlanda Miliota, Chambers of Commerce


“Tony treated us to a motivational talk like no other – interactive, informative and hair-standing-on-the-back-of-the-neck inspiring. He knew our business and broke down his advice at a departmental level, while giving funny and thoughtful anecdotes that kept the entire team focused and engaged throughout.”

Managing Director of Jumpman Gaming

Coffee's for Closers

In the current marketplace it's key to always be on the top of your game: on every sales opportunity. This book contains hundreds of practical ideas and real life techniques that can help you: - Prospect more effectively with key decision makers. – gain more referrals. - Build rapport and be adaptable. – handle every objection. Close more business over the phone and in the field. – manage your time more effectively. This book is perfectly suited for sales professionals, sales managers, sales directors and business owners that want to consistently stay one step ahead of the competition.

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Dear Sales Doctor

Whether you are a 'hunter' and searching for new business, or a 'farmer' (account manager); a sales manager or director, if you are in sales, this book gives you practical ideas and answers that you can put straight into practice over the phone or face to face, and achieve better results immediately." Tony Morris has been in sales all his life and his knowledge is based on real experience - not just academic theory! From selling newspaper subscriptions and then encyclopaedias door to door, he has worked his way up the sales ladder in a variety of companies and marketplaces.

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The Perfect Sales Meeting

Developing a strong and mutually rewarding customer relationship depends on your ability to drive the sales process through highly relevant and purposeful meetings. In this digital age, adding value through face to face contact is more vital and valuable than ever as a way to really stand out and differentiate yourself and your business. Learning to conduct perfect sales meetings isn't always easy, yet Tony Morris has both the personal sales experience and the sales training credentials to share the secrets of success with you, helping you make the most of every opportunity.

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The Perfect Sales Call

Tony Morris, MD of Sales Doctors and sales expert, shares his secrets to the perfect sales call, from planning, to making the call, to following up and closing the sale. If you have to make sales calls to win new business, this concise and practical book will help you to achieve more.

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Estate of Mind

You can't sell someone a property - people will have to make their own decision whether they think it's right for them in the end. After all, for many people this is the biggest investment of their life. The key question to think about is, what's your role in this decision? To be a world class negotiator your role is to help facilitate, support, guide, advise, inform, educate and only then will you have gained the applicant's trust to be able to influence and persuade them.

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To book call us now at +44 (0)20 8948 1334 or email