Simon Shepard

Simon Shepard

CEO of Optima-life with over 25 years experience in the Sporting, Corporate and Health Sectors

Simon fuses technology with education and a range of motivational tools to provide a fresh, approach to peak performance. As CEO of Optima-life his mission is to help people stay energised, resilient and purposeful, while reducing the risk of organisational stress, fatigue, and burnout.

Speaker enquiry

Simon has been described as a nuisance. A Chartered Physiotherapist by profession, he is a disruptor who has worked in professional sport since 1991, predominantly at Lord’s cricket ground. In 2008 Simon co-founded Optima-life, a company that combines technology, training and coaching.

With a mission to provide a symbiotic learning culture between the sporting, corporate and health worlds, Optima-life has built up a significant client base in a variety of sectors and has worked on six continents. Work with clients challenges individuals and teams to assess their performance behaviours in a salutogenic manner.

Simon brings firsthand experience to his speaker roles and, with over 1.3b data points at his disposal, underpins content with psychophysiological data that brings the concept of KHPI (Key Human Performance Indicators) to life.

He regularly works with organisations who believe that their people are an essential catalyst for performance, productivity and purpose.

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Health & Wellness

“I found Simon absolutely fantastic and haven’t stopped thinking about his presentation, message and approach.”

Delegate, Brilliant Minds Showcase


“This session made me re-evaluate how I’ve been responding and made me actively decide to look after myself.”

Delegate, Brilliant Minds Showcase

To book call us now at +44 (0)20 8948 1334 or email