Richard Cotter
Businessman, Entrepreneur, Author and Former Professional Sportsman
Richard has built a reputation for the rapid turnaround, transformation and growth of consumer businesses, having sold Snow + Rock at a 70 percent premium to net book value on behalf of LGV Capital and returning Jack Wolfskins investors 4x their month in just 18 months. Richard is now the Chairman at Jollyes, Grace Cole, American Golf and Non-executive Director at New Look.
Speaker enquiryRichard is currently Chairman and CEO of the Fresh Oxygen Group, a strategy consultancy specialising in driving rapid business performance improvement in consumer facing branded, retail and e-commerce businesses. In addition, he is Chairman of American Golf Retail, Chairman of Grace Cole, Chairman of Jollyes the Pet Superstore, Chairman of Outdoor Holdings GP, and also a Main Board Investor NED at New Look Retail.
From playing golf against multiple major winners Sir Nick Faldo, Greg Norman and Sandy Lyle, summiting Kilimanjaro and Mont Blanc with Sir Chris Bonington and building Berghaus, the eponymous British brand, into a global market leader, he has both the experience and a unique ability to correlate the risk and adventure of high-altitude mountaineering, professional sport and elite performance coaching with the risk and adventure of running businesses in corporate life. Drawing parallels which deliver success in both fields and articulating them in a pragmatic and actionable way.
He strongly believes that new generation business leaders must be capable of balancing the here and now with the ability to see what the bright future needs to look like, creating an organisation where business alignment and employee engagement are the two driving forces.
Richards speaking work focuses on challenging and energising audiences to; consider what their Leadership Brand should look like; demonstrate they have sufficient Desire, Belief and Commitment to make it happen; re-visit and evaluate their Strategic Choices; think how they build a High Performance Culture; define what a world class “Team 1” needs to look like; understand how to mobilise an organisation and create Unstoppable Momentum.
Richard has captured his experience and insight in his best-selling book The Zebra Reality, a remarkably practical 5 Step Programme designed to help businesses create unstoppable organisation momentum and achieve all their business goals.
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Culture
High Performing Teams
Leadership
Motivation
Teamwork
Sales
Strategy
“Richard shares with you his philosophy and thinking on delivering high performance companies, teams and cultures. He strips away a lot of the ‘management speak’ which is so rhetoric based and replaces it with ‘real actions’ which make a difference. He is a compelling speaker””
Sir Chris Bonington CBE, Mountaineer
“Richard will change the way you think and work, he will help you achieve your goals and objectives like never before. By following the five steps you will see how easy it is to build a high-performance organisation in either sport or business.”
Neil Lennon, 16 Major Titles as Player and Manager at Glasgow Celtic Football Club
“Richard is truly one of the very best speakers. He brings huge amounts of energy, passion and most importantly authenticity to his presentations. The fact that he has sat (multiple times) in the same seat as our CEO audiences and has the battle scars to prove it – gives him instant credibility. What’s more his presentations are backed up by his book, The Zebra Reality a practical five step programme for delivering business success as an executive leader, which is full of interesting and relevant case studies. I cannot recommend Richard enough, he is brilliant!”
Sam Smith, Managing Director, Marble Hill Partners and PEPTalks
The Zebra Reality
A proven five step programme to achieve your goals, deliver rapid performance improvement, significant value creation and sustainable future success for your business. Never has it been as important to deliver more for less, to challenge the norm, to drive progress faster and more efficiently. Customers become increasingly demanding, competitors more aggressive, margins tighter, supply bases harder to extract value from, this is the real world and it’s not going to change. New generation business leaders must be capable of balancing the here and now with the ability to see what the bright future needs to look like, creating an organisation where business alignment and employee engagement are the two driving forces.
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