Mel Carson
Digital Strategist and Keynote Speaker
For well over a decade, Mel has been inspiring businesses and their leaders all over the world to understand and make the most of the explosion in use of digital media and technology.
Speaker enquiryMel Carson is a Digital Marketing Strategist, Personal Branding Consultant and Coach, Keynote Public Speaker, Author and Business Columnist.
After 7 years at Microsoft as their Digital Evangelist, Mel left in the summer of 2012 to start Seattle-based consultancy – Delightful Communications – which helps businesses and executives successfully apply marketing strategies that focus on Social Media, Digital PR and Personal Branding.
He has also lectured on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management and Birkbeck College – part of London University.
Described as creative, compelling, emotional, engaging, visionary and actionable, Mel’s speeches will resonate right through the ranks of any company. His book, Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media, has been a critical success on both sides of the Atlantic, and is about to be translated and published in China and Korea.
Prior to his foray into digital evangelism, Mel was an actor and singer (he played the young Joe Cocker in a smash hit video with Catherine Deneuve in 1997), and it’s this background that has helped him establish a unique blend of insight and entertainment that carries audiences with him on a whirlwind journey from digital beginnings to where we are today and what the future holds.
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“Social media is a people business, and Mel is clearly a people person. Drawing on his previous experience as Digital Marketing Evangelist at Microsoft Advertising, Mel lead an audience of senior marketers from MSN through a series of cases that demonstrate what it takes to build a community of brand ambassadors. Mel teaches hands on social media bridging the distance between technology and your business being a success by utilizing the power of Digital Marketing through building relationships.
Corinna Poeck.”
Sr. Field Engagement Lead at Microsoft, Advertising & Online
When I needed an expert in social media, digital PR, and best practice in story-telling and content distribution, I turned to Mel. Mel Carson has deep experience in digital media, and is able to develop marketing strategy, and coach marketing teams effectively on execution. I have known Mel for a very long time and it is no surprise to me that he has earned such an impressive reputation. I thoroughly enjoy working with Mel, and recommend Delightful Communications.”
John Brewer, Director of eCommerce & Digital Marketing, North America at TUI Travel Seattle USA
“Mel is incredible. He’s a highly sought-after expert, speaker and personally our team’s most trusted advisor for the most personal branding, social media & digital strategy. He has opened doors for major publications and advertising industry media companies to accelerate our efforts on all fronts. Those efforts have led to countless industry columns and speaking engagements – we don’t know what we’d do without him.”
John Gagnon, Bing Ads Evangelist
Introduction To Personal Branding: Ten Steps Toward A New Professional You
In this bestselling Introduction to Personal Branding you will get a short crash course (the book should take less than an hour to read or listen to) on what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche and grow your network. These actionable steps include advice on how to take the perfect profile photo, how to think about your professional purpose, how to optimize your LinkedIn profile, how to optimize your social media presence for search engines like Google and Bing...
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Pioneers of Digital
Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists.
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