Dr. Kevin Dutton

Dr. Kevin Dutton

Research Psychologist at Oxford University and Expert on the Science of Social Influence

Kevin’s principal interests are persuasion, social influence and the psychopathic personality. He has published a number of books including the “The Wisdom of Psychopaths” and has conducted exciting new research with leading sportsmen about the neurological traits that are common to success both inside and outside of sport.

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Dr. Kevin Dutton is an expert on the science of social influence with a Ph.D in psychology.

Kevin is a research Psychologist at the Department of Experimental Psychology at the University of Oxford, associate fellow at the Royal Society of Medicine and also at the Society for Scientific Study of Psychopathy.

Kevin is the author of two books; Flipnosis – The Art of Split Second Persuasion, which documents his quest – from the political genius of Winston Churchill to the malign influence of some of the world’s top con artists – for the psychological ‘DNA’ of persuasion. His second book, The Wisdom of Psychopaths – Lessons in Life from Saints, Spies and Serial Killers, sees Kevin explore the positive side of being a psychopath, and discover, first hand, in a ground-breaking ‘How to make a psychopath’ experiment, what it’s like to be one.

Kevin is a highly entertaining and charismatic public speaker.


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Performing under pressure

“Inspiring and revelatory…Dutton’s book gave me a real insight into who I really am.”

Andy McNab, Decorated SAS War Hero and Best Selling Author


“Dr Kevin Dutton’s presentation had the most impact in the day for me, a combination of humour not normally associated with a university professor, combined with the attributes of Elite Performance.”

Jeff Mostyn, Chairman, AFC Bournemouth


“Totally connected with Kevin’s style, humour and messages – he really packed a punch for me and keen to look at how we can bring him into our business to develop our leadership team.”

Kate Jansen, Director of Organisational Development at Willmott Dixon


“Kevin was excellent – funny, insightful and engaging.”

Paul Alexander, Group CEO at Beyond Analysis

The Wisdom of Psychopaths

Psychopath. No sooner is the word out than images of murderers, rapists, suicide bombers and gangsters flash across our minds. But unlike their box-office counterparts, not all psychopaths are violent, or even criminal. Far from it. In fact, they have a lot of good things going for them. Psychopaths are fearless, confident, charismatic, ruthless and focused – qualities tailor-made for success in twenty-first-century society. In this groundbreaking adventure into the world of psychopaths, renowned psychologist Kevin Dutton reveals a shocking truth: beneath the hype and the popular characterisation, psychopaths have something to teach us...

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Flipnosis: The Art of Split-Second Persuasion

This book is about a special kind of persuasion: 'flipnosis'. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over. From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - Kevin Dutton's brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion...

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The Good Psychopath's Guide to Success: How to use your inner psychopath to get the most out of life

What is a good psychopath? And how can thinking like one help you to be the best that you can be? In this compelling guide, packed with insightful, interactive quizzes, SAS legend Andy McNab and Oxford University psychologist Dr Kevin Dutton will help you improve qualities such as charm, coolness, courage and confidence to help you get the very best out of life and your career...

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Sorted!: The Good Psychopath’s Guide to Bossing Your Life

Dr Kevin Dutton studies psychopaths and his latest subject is SAS hero Andy McNab. Andy’s a bit different, he’s a good psychopath. He can control qualities like decisiveness, ruthlessness and fearlessness to get the best out of himself and life. Together, this unlikely duo has established what they call the seven deadly wins, the good psychopathic quirks that can help make you more successful. And now it’s time to put their theories to the test...

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