Bob Barker is the MD of Scredible Professional Services which helps organisations build employee social capital/credibility.

As a former marketing director (traditional, digital & social), and blue sky thinker, Bob’s cause is helping to motivate, inspire and educate people about the need for digital and social media competence.

Bob believes that social media policy should extend outside the marketing department and that companies need to leverage their employees.

Bob believes that companies are slowly beginning to realise that individuals within a company represent a really good way of getting their content out there, the important content that people need to engage with, particularly in the business to business area. Bob sees a big opportunity to educate people who haven’t had that education which is the ethos behind Scredible.

In the new digital/scoial age Bob also believes it is also important that people maintain their real world human connection and social life, feel part of a real community, feel valued and make a regular contribution to their fellow human beings. Bob feels that the dangers of “being overly digitally dependent/online” can lead to real world loneliness or isolation, and an inability or the opportunity, to connect socially in the real world.

Bob is a former Royal Navy pilot.

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