BJ Cunningham is a successful entrepreneur, charismatic speaker and acknowledged thought leader in the field of branding, brand marketing and communications.

As a teenager, he started his first enterprise, importing classic cars and Harley Davidson’s from LA to London. He then went onto create DEATH™ Cigarettes – “the honest smoke”. His Enlightened Tobacco Company PLC, which he describes as a vertical learning curve, culminated in a spectacular tax arbitrage scheme, threatening to overturn the tobacco industry and truly open up Europe for the consumer. It took him to the doors of the European Court of Justice, where he found himself up against the combined might of the tobacco industry and by every Member State of Europe. He lost.

BJ’s verve and irreverent reputation led him to establish an Integrated Brand Marketing agency built upon his experience in business and he went on to win clients as diverse as Volkswagen, Canon, Red Devil and Nokia. BJ is currently a Visiting Professor at Brighton University; serves on the council of Business Superbrands; and takes his corporate learning into the SME market.

In his usual provocative style, BJ challenges business owners and entrepreneurs to re-examine the truth and their brand. With wonderfully engaging examples, he shows that customers want to understand the authentic soul of the organisation and become part of your community.

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